With the deepening international economic integration, international exhibition giants to set up offices to attract exhibitors competition is becoming increasingly apparent in our country, a variety of domestic and foreign exhibition organizers also shoots a camel to emerge. With their advanced exhibition concept, a huge marketing network and mature experience in organizing exhibitions and multimedia design inside and outside the province of large-scale exhibition planning organizations pose a huge challenge to the province inside and outside the exhibition organization and multimedia design to a new level there must be new ideas, new ideas and new models.
First, establish product concept exhibition industry
For a long time, we are accustomed to exhibitions deemed exhibition, but do not realize that the exhibition is a product. With domestic and international research on the management of the exhibition, the exhibition as a special event has become the special needs of target customers products. WTO exhibition will be defined as "non-material form of products and services", which we raise awareness exhibition and exhibition efficiency is of great significance. However, the exhibition there are different products and general products, its core elements both exhibitors and booth, including the concept of exhibitors. Where exhibitors and the concept of exhibitors are two important target customers, they are with those who demand the exhibition of products, both the demand is interactive. Only pay attention to the neglect of the concept of exhibitors exhibitors exhibition is incomplete, it will not succeed. Therefore, as the exhibition organizers, you must provide a complete exhibition of products in order to ensure the success of the exhibition. The Shanghai World Expo is a successful case.
Second, establish a service concept of the exhibition industry
Since the exhibition is a product that we should establish the concept of goods and services, this service is interactive, and throughout the exhibition before, during and after the exhibition exhibition. For a long time, we are not strong sense of service. For example, the group stage of development before the show, the guests mainly foreign companies usually referred to sales, we have the main places, called investment group exhibition; the exhibition stage, foreign companies pay attention to coordination, we are reacting to it; after the exhibition stage , foreign companies pay attention to the assessment and consultation, we will briefly summarize, all is well.
The difference lies in the different sense of service. We are in the service sector was weak sense of service, resulting in the concept of exhibitors exhibitors and inconsistent with the objectives, information asymmetry, the poor results of the exhibition, not overseas exhibition business development.
Third, establish a brand concept of the exhibition industry
The exhibition is a product, it should establish a brand concept. For a long time, we have more exhibitors, has not been co-organized the exhibition with other institutions, through the Shanghai World Expo China Pavilion and the provinces a separate exhibition hall, we have made so far have their own brand of exhibition goods exhibition. Not have their own exhibition products, they do not own the theme of the exhibition, it is impossible to display to show the overall level of economic development and represents our exhibitors to promote its industry, the Expo to promote Chinese enterprises to go abroad or to introduce foreign companies to carry out good situation of economic and trade cooperation.
